There’s something about walking into Blue Borton’s booth that makes you slow down. In a world that moves fast and often favors more over meaningful, Out of the Blue Emporium feels intentional. It is a quiet reminder that Western style, like the women who wear it, is meant to last.
Blue’s eye is unmistakable. Every piece in her collection carries weight, not just in craftsmanship but in story. She believes deeply in quality over quantity, choosing garments and goods that age gracefully. These are pieces meant to be worn, loved, and passed along. Nothing is rushed. Nothing is disposable. Each item has earned its place.
That philosophy is exactly why Blue feels so at home at Art of the Cowgirl.
“This event is not about trends,” she shares. “It is about honoring where we come from and celebrating the women who carry those traditions forward.” For Blue, Art of the Cowgirl is more than a show or a marketplace. It is a gathering of people who understand that Western heritage lives in the details. The stitching on a jacket. The patina on a well-worn hat. The story behind a garment that has seen miles and memories.
One of the most meaningful parts of Blue’s experience at Art of the Cowgirl has been the relationships formed along the way. Friendships are born not from transactions but from shared values. Conversations sparked over a coat or a piece of jewelry often turn into stories about where someone has been, who taught them, and why these things matter.
A special part of that story is Blue’s love for Art of the Cowgirl founder, Tammy Pate. Their friendship was rooted in respect, creativity, and a shared passion for preserving Western authenticity. “She really gave me a great start at my first event, and it really changed the trajectory of my business during Art of the Cowgirl.” But like so many connections formed at Art of the Cowgirl, it goes deeper than business. It is about supporting one another, learning from one another, and standing together in a space that celebrates women doing things their own way.
Blue has watched customers return year after year. Sometimes they are searching for the same piece they could not stop thinking about. Other times, they are simply there to reconnect. She has seen garments spark memories and create new ones. A jacket purchased one year ago might be worn into a life milestone the next. That is the magic she believes in. Clothing is part of a life well lived.
Art of the Cowgirl provides the perfect backdrop for those moments. It is a place where heritage is not just displayed, it is lived. Where craftsmanship is valued. Where women gather not to compete, but to connect.
In a booth filled with timeless Western pieces and stories stitched into every seam, Blue Borton reminds us that some things are meant to endure. At Art of the Cowgirl, those things and the women behind them are right where they belong.
