



This year’s event features an inspiring lineup of musicians who embody the spirit and talent of the cowgirl and the West. Below, meet those who will share their talent throughout the five-day event.
Access to these musicians is included with your admission. Please see the schedule of events for exact times and locations of performances.
2025 Featured Musicians

ADRIAN
Musician and author of Dear Cowgirl: Letters to Women, Adrian Brannan grew up before the western world’s eyes as a singer. However, this retired ranch bronc rider and cowboy-girl is anything but ordinary. Following an early professional career rooted in western cowboy music at only 14 years old, Adrian’s latest album Desert Dwelling Mama took the Billboard Music and iTunes charts by storm.

Ashley Doty
Ashley Doty college rodeos for Murray State College in Oklahoma where she aspires to be a music teacher. The High School she graduated from in Washington State had an equestrian team where she competed in barrels and breakaway. She fell in love with music at a young age with playing the violin, but songwriting has grown her passion more.

AZ Wildflowers
The Arizona Wildflowers are a sibling band who sing western, bluegrass and gospel music. They range in age from 8-16 and are all state and national fiddle champions. They have recently begun writing their own original music about life growing up on their ranch in southern Arizona, where they raise quarter horses and corriente cattle. 2024 saw the group nominated for the International Western Music Association’s Crescendo Award, Ranelle and Isley both becoming national fiddle champions in their respective age divisions and Ranelle making her Grand Ole Opry debut.

Jessie Veeder
Jessie Veeder writes and sings about the badlands of Western North Dakota where she grew up and is now working raising kids and cattle as the fourth generation on her family’s cattle ranch. Veeder released her first original album at sixteen and among her five original albums that span a twenty-plus career as a working and touring musician lie unique and interestingly beautiful vocals, rootsy instrumentation and raw lyrics that write the story of the working men and women in the small towns, ranches and oil fields of rural America.

Mary Kaye Holt
Mary Kaye Holt is a Nashville based award-winning Western Americana singer/songwriter, business owner and brand ambassador. Her songs are an authentic window into the cowboy culture and ranching heritage she has lived and understands. From her flat brim hat to her bench built boots, Mary Kaye is the real deal western part of what Nashville promises in country-western music.

Joni + Olivia Harms
Joni & Olivia Harms are a mother-daughter duet, returning to Art of the Cowgirl for their sixth consecutive year. Joni Harms is a tough, hard-working rancher who is also a mom with strong values with a gift for writing and performing music. She has earned honors from such notable organizations as the Western Music Association and the Academy of Western Artists. She has performed on some of the most famous stages, including the Grand Ole Opry and New York City’s Carnegie Hall. Olivia has been playing traditional country music since she was young and is following in her mother’s footsteps, making music her full time career. She has opened for Diamond Rio, Jerrod Niemann, Dan+Shay, Old Dominion, Mark Chesnutt and others. She puts her own fresh spin on traditional country music while staying true to her western roots.

Peyton Grace
Peyton Grace was born and raised in New River, Arizona, where she is still deep rooted. She spends her days riding and training horses, singing songs and writing music. She has an old soul, and her music and song choices reflect that. There is a great energy to her shows. She plays with many different musicians so every show is a little different. Peyton says, “This year has been full of progress with horses, business, roping, tattoos, new friends, soooooo much music, new opportunities, growth, and a new understanding for love and life. I hope 2025 is everything you need it to be for YOU!”