Natalie started McFarland Productions in 2014, which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same; capturing, understanding, preserving and promoting Ranching, Farming, Western Fashion, and the Western Lifestyle. She has always had a love for the western culture and even at a young age it was unmistakably clear what she was born to do. 

Natalie grew up on a small ranch, rodeoed, showed horses in a variety of disciplines, showed livestock, and participated in 4H and Oregon High School Equestrian Teams. She has trained herding dogs and started colts, worked with sheep and cattle and has had the experience of racing to finish up a hayfield before a rainstorm hit. She understands the joys, sorrows, wins, losses and hard work of ranchers and farmers.That’s why McFarland Productions can produce authentic marketing materials of ranchers, riders and ropers – it’s who she is.

The love she has for the western way of life is what prompted her to use photography and videography to preserve the western heritage, both old and new. “I have a passion for agriculture; farms, ranches, and agriculture related businesses. Cattle ranches, sheep farms, leather workers, saddle makers, western fashion designers, hat makers, silversmiths… I love to work with them all. It’s not a job. It’s a lifestyle. And those living it know what it means to be a rancher, a farmer, or a cowboy.”